5 reasons why you should be using Facebook for your business?Facebook is Australia's no# 1 social networking site with well over 9 million Australian users and over 400 million worldwide. Facebook provides businesses with great opportunities to engage in conversation with their prospects.
Some of my clients laugh at the idea when I suggest creating a facebook page for their business. “facebook?! that’s what my kids use all the time, my prospects aren’t on facebook..... Right?"
I recently attended an Interactive Minds seminar in Brisbane called facebook for business. Speaking at the seminar was Paul Borrud, Regional Vice President of facebook for Australia, Joel Bowerman, Digital Manager V8 Supercars Australia, Rae Bassett, Audience Development Manager Queensland Performing Arts Centre and various other agencies.
Each speaker explained how they were using facebook and the benefit it had on their business.
With the information I gained from the seminar and from additional research I was able to compile 5 reasons why I think you should be using facebook for your business. Enjoy.
1. facebook’s audience is bigger than any TV network that has ever existed on the face of the earth.
- facebook has over 9 Million users in Australia
- 27.1% of these users are between the ages of 25-24
These figures alone should persuade you to look into using social media as part of your businesses integrated online strategy.
2. facebook is Australia’s most popular social network
facebook is Australia's most popular social network with 75% of online Australians having ever visited, and via time spent per month (more than 8 hours per month which is seven and a half more hours than its closest rival site You Tube).
3. Your competitors are using Facebook
"If your not talking to your prospects today, who is" Lachlan Kennedy. Not even 5 years ago people were asking do I need a website for my business. If you are not using facebook as part of an integrated online campaign, chances are one of your competitors is actively interacting with your prospects.
4. facebook is fast replacing traditional SEO methods
Over 600 million searches per month. This makes Facebook one of the top 20 search engines on the web in terms of number of searches. Traditional SEO work is now not enough – it needs to be supplemented with social media. Some experts in the field are already saying real-time search on social media has all but replaced the traditional and ‘slow’ search engines!
5. Facebook Ads allows you to reach the exact audience you want with relevant targeted advertising
Over time facebook collects an incredible amount of information from each user. This information can be used to create ads that target users based on a variety of factors including sex, age, location, relationship status, and more. Advertising with Facebook Ads allows you to reach the exact audience you want with relevant targeted advertising.
Facebook do charge a fee for their advertising but you can be assured your message will be delivered directly to your target market.
Using facebook for business can only help in achieving your businesses objectives. It is a genuine marketing tool and in 2010 we need to use every tool available to market our business.
In my next post I will run through some tips on how to create the ideal fan page for your business.