Content StrategyNo matter how attractive, clever or interactive a website is, its main purpose is to convey information. A great website is designed around the content.
In the online world "Content is King" , engaging in a professional Content Strategist takes away the frustration of trying to write copy for your website in a SEO and Web friendly manner.
So what does a Content Strategist do? Our content strategist looks after everything on your website that communicates with your audience.
Your content is the most important part of your website. Your content sells your services, it captures the interest of potential customers, guides users through your site to achieve their goals and introduces customers to the positive experience they get dealing with your business.
We follow a 4 step process to get the best results for your business.
Step 1 Content Audit
- We look at all your existing content across all channels, brand guidelines and any style guides you might have.
Step 2 Plan/Strategy
- Commission new articles, revise product descriptions, conduct interviews with stakeholders, set tone for one consistent writing style. Discuss what mediums will be used.
Step 3 Create
- Set in action the plan that has been created around your content objectives. Content is written and implemented onto the website.
Step 4 Maintain
- Content that is published and then left untouched does not stay interesting to your visitors for very long. It is important to keep your content fresh and up to date.
Having an ongoing communication plan that can be managed internally or by Margin Media will ensure your content is consistently monitored and your website visitors are made aware of your latest articles and news about your business and services.
Read an in-depth interview with Content Strategist Mikey Oliver
To engage our Content Strategist for your web project, please contact us today.